Recently, I went to the cinema to watch ‘Warcraft: The Beginning’ with my mum. While there we noticed how many empty seats there were. This made me wonder, how often are movie theatres almost empty these days? How often does is the theatre empty when a movie is shown? While the next logical question from there would be; does the theatre even play the movie if there is no one there to watch it, that is not important. What the important thing is this; I predict that the popularity of cinema is falling.
Why do I say this? Well for first things, movies from smaller producers aren’t as well advertised anymore. I saw no trailers for the Warcraft movie unless I went searching for them. I’ve seen plenty of ads on YouTube that are trailers for Marvel movies and movies from other big studios like Dreamworks, but nothing for Warcraft. Around websites with third-party advertisement, I only once did I see an ad that was for Warcraft. I love the game World of Warcraft, and I love trying to find out everything about the game I can, but I can say that I didn’t know that this movie even existed before my mother showed me the trailer that she had managed to find. With a monopoly on advertisment, smaller studios don’t get as much publication.
This brings me to my next point; the length of time some movies stay in cinemas for and how often screening are. The Angry Birds movie is only shown in Event Cinemas in Australia at around 9:30am each morning, and not showing at all in some cinemas. This makes getting to movies hard, since with only one screening a day,while might encourage fuller cinemas, doesn’t give people many options to work with. Traffic issues can cause people to be late for screenings, and can also discourage people from wanting to watch movies at the cinema.
Another point I would like to bring up is Netflix. Netflix has its own original programming which has started adding movies to its lists. These movies don’t get released in cinema, therefore subtracting from the appeal of going to the cinema to watch movies. While not movies like Marvel or DC cinematic universes or Star Wars, it can only be assumed that eventually those aforementioned movies, or movies like them, will eventually become available on Netflix or other web streaming providers. Why would someone go to the cinemas when they can just stream the movie at home?
And this brings me to my final point; piracy. Downloading illegal copies of a movie for free. Why waste money going to the cinemas to view something you can get for free later once it has been placed on a piracy website? A sad but true that is that, yes, people do breach copyright laws just to save some money and watch their favourite movies. It’s a crime, (as the picture states) but some people don’t care. And it’s piracy that is killing the popularity of cinemas the most.
With all these pain made, I wish to reiterate what I stated before; I predict that in the near future, the popularity of cinemas will die. The price of watching movies at the cinema will increase and further discourage people from going, and the theatre’s seats will be emptier.It is strange to see the popularity of cinema fall after growing up around people always talking about when they will next go to see a movie. Not many people have conversation like that anymore, only talking about what the newest model of smartphone is or what the latest game releases are. But this is the way that cinema popularity is falling. Perhaps in fifteen years its popularity will rise again.